The Ice Bucket Challlenge story is getting overheated, with lots of analysis of what this means for the sector. I guess I'm not sure it means much of anything, since this sort of phenomenon is so hard to replicate.
It's not like a new strategy has been invented that anyone can grab off the shelf.
It all reminds me of the ruckus kicked up by the Kony video.
A one-off is a one-off. Can't we just leave it there?
On the other hand, I was intrigued by why the tech sector was so involved in the Challenge, and my colleague Michael Gentilucci wrote an interesting story on that angle for our tech philanthropy blog.