What Is the U.S. Bancorp Foundation Doing to Support Community-Based Broadcast Media?

The U.S. Bancorp Foundation is the philanthropic arm of financial services company U.S. Bancorp. By its own accounting, it granted more than $23.4 million in 2013, with 17 percent of those funds going to arts and culture programs, which includes a decent amount to community-based public media broadcast organizations that engage in the journalistic realm.

Recent examples include:

  • $25,000 to Minnesota Public Radio (Saint Paul, MN)
  • $20,000 to Idaho Public Television (Boise, ID)
  • $15,000 to Oregon Public Broadcasting (Portland, OR)
  • $10,000 to Southern Nevada Public Television (Las Vegas, NV)
  • $6,000 to Channel 5 Public Broadcasting (Reno, NV)
  • $5,000 to St. Louis Regional Public Media (St. Louis, MO)
  • $3,000 to Southern Oregon Public Television (Medford, OR)
  • $2,500 to Spokane Public Radio (Spokane, WA)

If you're a public media broadcast organization in one of U.S. Bancorp Foundation's states of focus (see below), you already see how this is a good fit for your organization. If you're a journalistic enterprise outside of that pocket, there is still an opportunity for you, so long as you're a 501(c)(3). Keep in mind that for all of its Cultural and Artistic Enrichment giving , U.S. Bancorp Foundation seeks to develop audience (particularly in underserved populations), bring “select and limited civic amenities” to rural communities, and to promote education.

This definition and prioritization opens up a lot of opportunity for a media organization or journalistic enterprise seeking support—but be sure to emphasize the community you'll serve, because U.S. Bancorp Foundation is keen on expanding audience and community engagement—so long as it's in one of the 25 states where its corporate side does banking: Arkansas, Arizona, California, Colorado, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Ohio, Oregon, South Dakota, Tennessee, Utah, Washington, Wisconsin and Wyoming.

Each state/region of the U.S. Bancorp Foundation has its own grant managers, contact information, and deadlines. Applications for each state/region are also online. 

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