Have you ever actually read the Affordable Care Act (ACA)? If you haven't, it's exactly how you would imagine any government document; long, tiresome, filled with a bunch of legalese and unnecessary words, words, words. The California Endowment believes in the ACA, not because of its politics — the Endowment is non-partisan — but because it can help 92% of the uninsured California population become eligible for health care coverage. Not being an organization that rests on its haunches when it comes to healthcare, the California Endowment is working double-overtime to spread the ACA word. (See California Endowment: Los Angeles Area Grants).
The Endowment believes the ACA is a pretty big deal. Aware that the government is not known for its brevity, nor making any process that involves enrolling in or signing up for a streamlined process, the Endowment has gone grassroots with its campaign for sharing ACA knowledge with the residents of California that will benefit the most. The Endowment is using its resources toward anything that will raise ACA awareness, including print and television ads, mailers, social media, and plain old door-knocking. The Endowment is also making certain to engage young people ages 18 to 26 with Facebook pages and YouTube channels. This is especially important since this year's ACA provisions go into effect on September 23, 2012 and are aimed largely at the 18 to 26 age group.
Finally, the Endowment is hosting multiple local community events to bring information to the neighborhoods in which the ACA will benefit the most (read The California Endowment president, Robert Ross' IP profile). This "don't come to us, we'll come to you" approach regarding government policies is a smart move when it comes to underserved neighborhoods where residents may not have access to the Internet or cable television. Plus, who really wants to take time out of their day to go to a venue and learn about a new federal legislation? Can't see that venue being standing room only. That is, unless there was a super-cool keynote speaker like, Bono or the President or Snoop Lion (maiden name: Dogg).