Why Storytelling May Be the Next Big Funding Opportunity for Museums

The San Francisco Museum of the African Diaspora (MoAD) received a multi-year grant by the James Irvine Foundation's Exploring Engagement Fund to support a two-year storytelling project entitled "Crossing Fences: Conversations and Stories with African-American Men Across the Generations," underscoring how museums can capitalize on the growing popularity of storytelling to engage new audiences.
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