Two foundations, Kanzius Cancer Research and Susan G. Komen for the Cure, recently won $50,000 a piece in a "best video" contest for cancer organizations called The Lester Smith Pink Well Challenge. Each Pink Well Challenge contestant created a video soliciting donations for breast cancer research. In addition to the cash prize, The Pink Well Foundation matched the total amount of funds raised by each winning entry. The videos competed online between October of 2011 and May of 2012 to receive the most votes over the course of 18 weeks. Over 30 organizations participated in total. Kanzius won the most votes; Komen won the most money.
A full list of the 30 finalists is available here.
Kanzius's video raised over $200,000 in donations during the time that it aired, and garnered 120,000 votes to walk away with a total of $325,919. The foundation advocates for Kanzius Noninvasive Radiowave Cancer Treatment (KNRCT). John Kanzius, now deceased, invented the method for eradicating cancerous cells that requires no invasive treatment and does not produce any of the side effects normally associated with cancer treatment. According to The Erie Times, KNRCT targets cancerous cells and attaches a gold nanoparticle to them. It then breaks the targeted cells down with directed radio waves. At the present, research on the treatment remains in its nascent stage. The FDA may not okay KNRCT for use on human subjects for another decade, but teams at University of Pittsburgh and UC Davis are committed to getting it through.
Susan G. Komen for the Cure's Houston division raised $2,723,796. Founded 1982, Komen is "the largest source of nonprofit funds dedicated to the fight against breast cancer in the world." Most recently, they secured $2 million for a breast cancer research initiative based in South America.
Lester Smith of The Pink Well Foundation suffered bouts with cancer twice during the course of his life while managing a successful oil company and a competitive dancing career. His foundation gives primarily to breast cancer research and treatment and "supports numerous non-profit organizations dedicated to medical science, education, arts and humanitarian causes." In collaboration with Ellen Degeneres, Pink Well will announce the recipient of another $25,000 award this October.