OVERVIEW: Procter & Gamble supports disaster response, relief, and preparedness efforts around the world. Grantseekers should not that this funder has a proclivity to providing in-kind donations.
IP TAKE: This isn’t the most transparent of funders as far as its application process and grant amounts are concerned. However, it does accept unsolicited grant applications, so it’s worth a look for disaster response groups.
PROFILE: Like many corporate funders, Procter & Gamble typically awards grants to the regions of the world in which it has a strong operational and employee presence. However, since disasters can strike anywhere around the world and at any time, this regional priority doesn’t necessarily hold in this funding category. Instead, P&G responds with support for victims of disasters around the world, wherever they may occur. It’s also worth noting that this corporate funder backs disaster preparedness efforts as well.
According to its website, much of P&Gs disaster response support comes in the form of “mobile relief units to provide products and services directly to those in the most highly impacted areas.” P&G focuses the majority of its global giving on water, sanitation, and hygiene matters. So, those working in disaster relief and WASH may have good luck here.
As far as grant amounts are concerned, P&G is rather opaque. However, they do accept unsolicited grant applications via their website and don't appear to have many geographic restrictions on their funding. Groups working in Latin America, Asia and Asia Pacific, Europe, Middle East, Africa, South America, and North America are eligible to apply.
Grant applications are accepted July 1 through September 30 and December 1 through February 28.
- Brian Sasson, Global Manager, Social Investments