OVERVIEW: Green Music Group is a "large-scale, high-profile" coalition of musicians, industry leaders, and music fans putting their collective power together to "bring about widespread environmental change within the music industry and around the globe."
IP TAKE: Green Music Group grants are in their beginning stages and none have been awarded so far. To stay informed, Grantseekers should sign up for their newsletter to find out when they start accepting applications.
PROFILE: Created in 2010 by the non-profit organization Reverb, the Green Music Group is a coalition of music artists, labels, venues, and partnered non-profit organizations who seek to facilitate “large-scale greening of the music community and magnif[y] the work of national nonprofits all while building a vibrant community committed to environmental action.” It does this through touring, venue, and label standards, resource development, green grants mentoring, and viral video and public service campaigns that help facilitate more environmentally aware practices in the music industry and beyond.
As of yet, its Green Grants program has not launched, but it aims to start accepting applications in "the coming months," and urges those who might be interested to sign up for their newsletter to stay informed about grant developments. These grants will likely be on the leaner side and will be provided to "up-and-coming artists looking to go green."
There is not a whole lot of info about GMG since it is a relatively new organization, so it is yet to be seen what sort of funding it will offer. To date it remains a loose coalition of artists like The Roots, Willie Nelson, and the Dave Matthews Band who are "committed to a sustainable future both on and off-stage." Its partners also include the Sierra Club and the Alliance for Climate Education, among others. There is definitely a good deal of potential here, and grantseekers should check back for further developments.
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