OVERVIEW: Geoffrey Beene’s brain research and treatment support is focused on Alzheimer’s disease, with a special initiative dedicated to the condition. The focus is on research for early-stage Alzheimer's, which is believed to be the key to prevention and treatment.
IP TAKE: To catch Geoffrey Beene’s attention, target your Alzheimer’s program at the earliest stages of the disease and use big data analyses to tackle issues associated with the disease.
PROFILE: You may recognize this fashion brand from your favorite department store: It makes dress shirts, sportswear, suits, neckwear, formal wear, accessories, fragrances, eyewear and other products. Geoffrey Beene’s philanthropy extends to Alzheimer’s disease research, as well as cancer, heart disease, programs for veterans, protection of women and children, and protection of animals.
The Geoffrey Beene Foundation Alzheimer's Initiative is a separate 501(c)(3) from the cancer funding program and is the beneficiary of sole donor support from the Geoffrey Beene Foundation. This initiative was launched in 2007 and funds innovative new projects that advance awareness, diagnosis, and research in early stages of the disease. It is underwritten by the Geoffrey Beene Foundation.
“Not unlike cancer, the Geoffrey Beene Foundation’s lead philanthropic cause, most researchers agree that the greatest potential to stop Alzheimer’s lies in the earliest stages of the disease, which is why we fund translational research. Innovative Challenges help to support that mission,” said G. Thompson Hutton, the trustee and CEO of the Geoffrey Beene Foundation. “We must redefine the solutions process and free the greatest minds of our time to do the work and to help save and improve lives.”
Between 2007 and 2015, contributions to this initiative totaled more than $4.8 million to this initiative. The foundation likes to see big data analysis and tech applications in this field. Some of its programs include the Alzheimer’s Prevention Registry, the CogState Clinical Trial, the BrainBaseline app, and the Ginger.io platform and app.
The initiative regularly supports technical applications that help people monitor their brain health and seek treatment for Alzheimer’s as early as possible. Other shows of support have included public involvement and education. The HBO documentary series The Alzheimer’s Project was supported by the Geoffrey Beene Foundation Alzheimer’s Initiative to make the public more aware of this growing epidemic.
Meryl Comer leads the foundation’s Alzheimer’s initiative as its president. She is an Emmy Award-winning broadcast journalist and the author of Slow Dancing With a Stranger: Lost and Found in the Age of Alzheimer’s. All of the proceeds from her book support Alzheimer’s research. She should be the first point of contact for any discussion of possible funding from the foundation.
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