OVERVIEW: The Annenberg Foundation is a family foundation based in California, and awards grants in several different categories including animal welfare. It prioritizes organizations that serve Los Angeles, Orange, Riverside, San Bernardino and Ventura Counties. Agencies beyond the Greater LA region can also apply for a grant.
IP TAKE: Annenberg, first and foremost, concentrates on Greater Los Angeles, and nonprofits operating in this area should take advantage of opportunities to partner with this outstanding funder and community visionary. Grantmaking is very competitive.
PROFILE: The Annenberg Foundation was founded in 1989 by Walter Annenberg with about $1.2 billion of wealth from his media enterprise, based in Pennsylvania. While it was primarily an East Coast funder at first, it gradually began to focus more on the West Coast. Walter Anneberg, former Ambassador to the Court of St. James from 1969 to 1974, enjoyed a distinguished career as a publisher, broadcaster, diplomat and philanthropist. He was President and Chairman of the Board for Triangle Publications, which included TV Guide and Seventeen magazine, as well as radio and TV stations nationwide. Following the death of wife Leonore in 2009 (Walter passed in 2002), the new head of the foundation Wallis Annenberg relocated it to the Los Angeles area. The foundation supports several initiatives, arts and culture, community, education, health and wellness, global issues, military veterans, and nonprofit development.
Annenberg's grants range from $10,000 to a maximum of $100,000, and they give equal consideration to applications for awards for general operations and program support. It supports both small and large organizations. For instance, through its animal protection grantmaking, Anneberg has supported a combination of urban or domestic animal protection, along with some wildlife groups, such as the Association for Parrot Care Conservation Adoptions Rescue and Hope Veterinary Center.
Annenberg has also made a number of smaller grants to groups like Ocean Defenders Alliance, Heal the Bay, Friends of the Sea Lion, Boxer Rescue Fund, Inc. of Los Angeles, and the Stray Cat Alliance.
Lastly, while Annenberg's global grantmaking is limited, it still offers about a million annually to animal welfare initiatives outside of the United States. For instance, it has funded Orangutan Foundation International and the World Wildlife Fund in the past. To see an interactive map of the foundation's grantees worldwide, click here.
When awarding grants, the foundation looks at the applicant's visionary leadership, impact, sustainability, innovation, organizational strength, network of partnerships, and the population served. The foundation likes to pick its champions targeting strong, talented organizations, and then becoming very invested in their work.
Annenberg grants are for one year, and range from $10,000 to $100,000. General operating support grants are limited to ten percent or less of an organization's total budget. Organizations with budgets larger than $10 million are not eligible for general operating support, but may apply for project support. It accepts applications on a rolling basis, and grantseekers can further familiarize themselves with the Annenberg grant process here. The foundation may be reached at email@example.com or (213) 403-3110.