Greenbaum Foundation: Grants for Animals and Wildlife

OVERVIEW: The Greenbaum Foundation invests in animal advocacy, animal abuse prevention, animal sanctuaries, human rights and trafficking, human health, and education.

IP TAKE: The foundation's animal investments support work in the U.S. and Canada, but does not accept unsolicited proposals. It prefers funding effective and efficient projects in areas of the highest need often neglected by mainstream organizations and media.

PROFILE: Established in 1991, the Greenbaum Foundation was created and funded by Jim Greenbaum. Greenbaum says he began his career with the intention to make as much money as possible so he could make the world a better place. He’s said that whether he became wealthy or not, this was the kind of work in which he would like to be involved. His approach follows the Effective Altruism philosophy of calculating and pursuing the greatest quantity of good that money can achieve. The foundation believes that "[b]eing a bystander to suffering is not an option.” The foundation invests in animal advocacy & education, documentaries, human health, and human rights & trafficking, among other concerns.

Greenbaum supports its animal and wildlife grantmaking under its animal advocacy and education program. Although it does not provide specific strategies or priorities on its website, it has in the past invested in animal abuse investigations, animal sanctuaries, animal testing, and animal advocacy. Ultimately, the program seeks to end companies' use of experimentation on animals; "putting an end to [animals'] exploitation in entertainment (circuses, zoos, movies, fairs, and inner-city horse carriage rides); exposing the incessant cruelty and suffering taking place daily in the farming industry; ending harmful practices in the horse racing industry, and supporting effective common sense legislative initiatives." In order to secure funding, grantseekers should be able to demonstrate their project's efficiency in addressing any one of these concerns. 

While its website does not provide extensive details about how to secure animal welfare funding, Jim Greenbaum has said via email that one key common element of the groups he funds is a strong, involved executive director that he believes in:

The vast majority of our grantee organizations are still being run by their founders who serve as their Executive Directors. These women and men are all literally obsessed with the work they are doing. It is not a job to them, but a burning, passionate obsession that drives them to work to the best of their abilities to make the world a better place. They are also extremely capable leaders and administrators with unquestioned integrity. A great idea or organization will only succeed with a capable leader. I will not fund an organization working in one of our focus areas unless I believe in its Executive Director. 

Animal welfare grants range from $1,000 to about $100,000 for more established organizations. The foundation has only two trustees, Jim Greenbaum and his wife Lucie Berreby-Greenbaum. While the funder has no staff, Berreby-Greenbaum serves as its director of animal projects. While the Greenbaum Foundation does not accept unsolicited proposals. Animal welfare inquiries may be sent to


Search for staff contact info and bios in PeopleFinder (paid subscribers only).