OVERVIEW: The U.K.-based Innocent Foundation centers its grantmaking on food insecurity and severe acute malnutrition in children.
IP TAKE: While the Innocent Foundation won’t rule out backing larger organizations, it prefers to support those with an annual turnover of less than £5 million.
PROFILE: When Adam Balon, Jon Wright and Richard Reed cofounded Innocent Drinks in 1999, they committed to pledge 10 percent of the company’s profits to charity. In 2004, they solidified this commitment by establishing the Innocent Foundation. Based in London, the Innocent Foundation awards grants to U.K.-registered organizations that tackle food insecurity and severe acute malnutrition in children. It prioritizes giving to its seed funding program, local food poverty concerns, the creation of breakthrough development, and emergency hunger relief.
The foundation’s Seed Funding program funds groups that work with poor and marginalized populations “who are dependent on subsistence agriculture.” This program seeks to fund programs that help families use sustainable agriculture to grow enough food to feed themselves. Innocent offers funding of up to £30,000 per year for up to 3 years.
Begun in 2014, Innocent’s Breakthrough Development funds organizations that seek to “find a better way of treating the 17 million children around the world suffering from severe acute malnutrition.” The foundation’s Emergency Hunger Relief program similarly intends to provide food to communities struck by a natural or man-made disaster.
Grantseekers should note that Innocent grants are limited to UK-registered charities. Geographically, the foundation focuses on groups working in countries listed on the Global Hunger Index. Eligible organizations must also have at least three years of accounts available for review. The foundation accepts unsolicited grant application throughout the year.
- Kate Franks, Foundation Manager