In case you haven't heard, Breitbart.com has gone to war with the Kellogg Company. Why? Because this all-American brand decided to stop advertising on Breitbart, which has a history of inflammatory race-baiting and noxious xenophobia.
Oh, and one other thing about Breitbart that should scare away reputable companies from advertising on this hate-filled site: In its rush to ideological judgment, it routinely gets its facts wrong.
A case in point: Breitbart.com seems clueless that the W.K. Kellogg Foundation is, in fact, an independent private foundation—as opposed to "the nonprofit arm" of the Kellogg Company. Breitbart has been spraying fire wildly at the foundation without knowing this elementary fact.
True, the foundation was established in 1930 by the cereal maker W.K. Kellogg, and it still holds stock in the company. But that's about it (just like the Ford Foundation is not the philanthropic arm of Ford Motor Company).
The Kellogg Company does have a philanthropic arm, which you can check out here.
This is all stuff that the reporter at Breitbart could have learned in 30 seconds if, say, he had taken the time to visit the About page of the W.K. Kellogg Foundation's website.
But let's be honest here: The truth is beside the point. Breitbart seems determined to inflict whatever damage it can on anything named Kellogg and the fact that WKKF is a progressive funder makes this a twofer.
All in all, it's just another day at the office for the hatchet men at Breitbart.com. The wonder here is that any major companies advertise on this site at all.