Kirsten Kincade, Matthew Larson Foundation for Pediatric Brain Tumors

TITLE:  Vice President

FOCUS AREAS: Pediatric brain and spinal tumors.

CONTACT:  kkincade@ironmatt.org, (201) 410-2751

PROFILE: Kirsten Kincade is the vice president of the Matthew Larson Foundation for Pediatric Brain Tumors. She describes herself as a mother of four, a triathlete (Hawaii Ironman - 6x finisher), fundraiser, someone who promotes health and fitness for children and women, and an avid home remodeler.

According to a 2009 Forbes article about “Extreme Fundraising,” Kincade:

...raised $2.5 million competing in a 141-mile race (a 2.4-mile swim, 112-mile bike ride and 26.2-mile run) in Hawaii in 2007 and in three triathlons in 2008. Kincade’s beneficiary: IronMatt, a pediatric brain tumor charity founded in honor of her godson, Matthew Larson, who died from the disease at 7, before the first race. “The original plan was to have Matt run across the finish line with me,” Kincade says. “He warned me that he could run really fast.”

Kincade used the Janus site (powered by Blackbaud) to tell IronMatt’s story, post workout schedules and capture online donations–40% of the total she raised. “It’s a way for people who made pledges to be part of the race,” she says. At Janus’ suggestion she’s boosted giving by organizing a mini-Ironman for students in elementary schools (it raised $60,000) and by hosting a series of fundraising dinners. She plans more dinners before her 2009 Hawaiian Ironman race.