TITLE: Executive Director
FUNDING AREAS: Education, arts, environmental responsibility, health
CONTACT: Visit PeopleFinder for email and phone number (paid subscribers only)
PROFILE: Rica Rodman serves as executive director of the Wasserman Foundation, where her bio shares:
Rica is the Executive Director of the Wasserman Foundation. She advises Casey Wasserman on strategic philanthropic initiatives in the areas of education, health, arts & culture, service, and global initiatives. Rica has over 20 years of experience with media relations, strategic philanthropy, government relations, and large scale event management.
She started her career in The White House Press Office, serving for four years as President Clinton’s Radio Director. She produced the President’s Saturday morning radio addresses and managed press for the President, Vice President, First Lady, world leaders, and U.S. Cabinet Secretaries. She has been active in politics ever since, serving as a television booker for John Kerry’s presidential campaign, a finance director for Antonio Villaraigosa’s first mayoral campaign, and a media booker for three national Democratic conventions.
After spending time in Washington, D.C., Rica moved home to Los Angeles in 1997 to work at The Walt Disney Company as the Manager of Government Relations and Vice President of Disney’s political action committee. Following this, she served as the Director of Norman Lear’s Foundation.
Prior to joining the Wasserman Foundation, Rica owned a public relations and marketing firm working in both Washington, D.C. and Los Angeles. Her client roster included: the United Nations World Food Programme, the United Nations Foundation, CNN, the Sundance Channel, the Washington, D.C. Martin Luther King, Jr. National Memorial, the National World War II Memorial, the U.S. Holocaust Memorial Museum, and the Washington, D.C. Convention and Tourism Corporation. Some of these clients overlapped with her time as Vice President of a public relations firm.
Rica is Co-Chair of the Human Rights Watch Los Angeles Committee, Board Member of the Alliance for a Healthier Generation, and a Member of the Pacific Council on International Policy.
Rica graduated magna cum laude with Honors from UCLA in Communications Studies.