Sunny Sassoon and Victor Sassoon

NET WORTH: Unknown  

SOURCE OF WEALTH: Various; Coffee Bean & Tea Leaf

JEWISH FUNDING AREAS: Religious, Heritage, Community, Education, Youth Development

OVERVIEW: Singaporean brothers Sunny Sassoon and Victor Sassoon, along with their spouses, Debbie and Michelle, move their philanthropy through the Sassoon Family Foundation. Sunny and his wife Debbie are based in Los Angeles, an important region for this family’s Jewish philanthropy.

BACKGROUND: Sunny and Victor Sassoon are owners of Coffee Bean & Tea Leaf. The centuries-old Sassoon family famously acquired great wealth as merchants working the spice route in the Middle East and Asia. Over the years, they've been based in Baghdad, Bombay, and other international cities.  

PROFILE: Sassoon brothers Sunny and Victor, as well as their spouses Debbie and Michelle, steer The Sassoon Family Foundation. The foundation’s grantmaking in a recent year was a little under $540,000 and the foundation itself has a minimal web presence.

The foundation’s grantmaking focuses on Jewish organizations. Los Angeles, where Sunny and Debbie live, is an important region of giving. Grantees in Los Angeles have included the West Coast Torah Center, the Beverly Hills Jewish Community Chabad, the Simon Wiesenthal Center, and Yeshiva University High Schools of Los Angeles.

Elsewhere in the country, the Sassoons, through their foundation, have supported the Center for Jewish Community Studies, Jerusalem U, the Jewish Global Network, Heritage Retreats, the Chabad Serving NYU. (For the record, they also support the Chabad of St. Maarten.)

Significant emphasis is also placed on organizations working in or for Israel. The foundation has given to the Hebron Heritage Center, Friends of Israel Defense Forces, the Jerusalem Foundation, Ahavat Shalom, United Hatzalah, Jewish Agency for Israel, and Thank Israeli Soldiers, for example.

It’s worth noting that the Sassoons remain a rather international family; Victor and his wife Debbie live in Singapore.

LOOKING FORWARD: The family hasn't said much about their philanthropy publicly, but expect Los Angeles to remain an important community of interest, as well as global support of Jewish heritage.


  • Search for staff contact info and bios in PeopleFinder (paid subscribers only.)


The Sassoon Family Foundation does not provide a clear avenue of contact but below is address and phone: 

The Sassoon Family Foundation
1945 S. La Cienega Blvd.
Los Angeles, CA 90034
Telephone: (310) 237-2326