As part of its JustFilms initiative, the Ford Foundation hosted Good Pitch New York for the fifth year running, in cooperation with Channel 4 BRITDOC Foundation and long time partner Sundance Institute Documentary Film Program (See Sundance Institute: Grants for Film). The event helped raise production and outreach funding for several of the projects invited, and provided a platform for all seven films to share their vision and connect with others who are committed to social justice documentary filmmaking.
Over the last five years, Good Pitch (See Good Pitch:Grants for Film) has been a forum for documentary film projects to pitch their needs to various foundations, NGOs, advertising and digital agencies, social entrepreneurs, and media organizations invited by Ford, BRITDOC Foundation, and Sundance Institute to hear their pleas. Good Pitch events have also been held in London, Oxford, New York, Washington D.C., Toronto, and San Francisco, and have raised over $2.4 million in funding and leveraged over $8 million in additional production and outreach support for the over 100 documentary projects involved.
Ford's JustFilms initiative is part of its larger Freedom of Expression (See Ford Foundation: Grants for Journalism) program and its resources are distributed in a number of ways, including through Sundance and other partners such as Tribeca Film Institute and the Independent Television Service. Good Pitch is just another way Ford does outreach in support of documentary filmmaking.
This year also marks the end of Orlando Bagwell's tenure as Director of the JustFilms initiative. Bagwell joined Ford in 2004 as a program officer and was selected in 2010 to establish and lead the burgeoning JustFilms initiative. He was honored this year at Good Pitch New York for his service and commitment to the program in all its manifestations.
Good Pitch is an ongoing series of programs and events are being hosted in a variety of upcoming cities. Find out how to get invited for future happenings.