PPG Industries Foundation gives upwards of $5 million each year. The arts and culture funding falls under its Civic & Culture area of focus, which receives the least financial love from the foundation.
Within arts and culture, visual arts is at the forefront, but mixed into PPG Industries Foundation's recent giving are a handful of notable contributions in the journalism realm:
- $25,000 to Twin Cities Public Television (St. Paul, MN);
- $5,000 to WQED Multimedia (Pittsburgh, PA);
- $4,000 to Ideastream (Cleveland, OH);
- $1,000 to KVPT Valley Public Television (Fresno, CA).
Both by volume and by dollars, this is a drop in the bucket for PPG Industries Foundation's giving. But it's there, which means you too can reach out and grab it.
PPG Industries Foundation seeks to enhance "the quality of life in communities where it has a presence.” That presence is composed of more than 40 communities and cities in 17 states across the country, including a particular fondness for Pittsburgh, where the corporation is headquartered. The foundation also supports national-level initiatives, though it has not funded any national-level journalism programs recently. No matter where your journalistic initiative takes place, you must be a 501(c)3.
For its arts and culture giving, the foundation states it’s interested in initiatives that provide “increased accessibility for all citizens," so make sure the program you are pitching to PPG Industries Foundation is directly related to including the community (including audience development), and that you articulate how your program actively engages in bettering the lives of residents. Keep in mind that education is the foundation's primary area of giving, and that it also is very committed to civic and community affairs; if your journalistic programming directly relates to either or both of these arenas, so much the better.
PPG Industries Foundation has an open application process. It used to involve contacting community liaisons (or corporate headquarters if you were a national or Pittsburgh-based program). That open application process has recently moved online for all giving, and all grant applications are now assessed by the foundation’s screening committee and board of directors.
When it comes to selected winning grant applications, PPG Industries Foundation assesses your program’s financial needs, but also looks for organizations with other established financial resources. It wants your journalism program to have scope and impact, but also seeks to support programs that are uniquely designed and situated to fulfill a need. The foundation also assesses your organization’s “capability and reputation,” so be sure to market yourself in glowing terms, since garnering journalism funding from this foundation will first require really getting its attention.