Why is Mellon so Bullish on American Opera Projects' Plan to Reinvorgate Opera?

As you read this, countless opera companies are working tirelessly to make the art form accessible to new audiences across the country. There's no silver bullet to accomplish this, but when a foundation like Mellon opens their checkbook in approval, it's obviously very important to take a closer look at that company's approach.
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Historic Mellon Grant to Cleveland Orchestra Shows It Pays to Be Bold

The Cleveland Orchestra announced it received a $2.5 million grant from the Andrew W. Mellon Foundation, the largest to the orchestra in the Mellon Foundation's history. And why did the foundation ultimately select the orchestra? To quote the foundation's press release, it was "the type of programming and partnerships that help distinguish the orchestra from its peers." In other words, this isn't your grandfather's orchestra.
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