OVERVIEW: The General Mills Foundation awards grants to support children’s health and fitness based initiatives in the communities in which the General Mills company operates.
IP TAKE: General Mills doesn't drop huge individual bundles of money at a time, but prefers to spread its influence more widely. It favors supporting established community organizations with a proven track record and may be wary of start-up initiatives. So take note: if your organization is tiny, new, or otherwise unproven, General Mills may not be the greatest match for you.
PROFILE: General Mills is headquartered in Golden Valley, MN, just outside of Minneapolis, and its foundation does have a strong grantmaking presence in the Twin Cities. However, the company also has more than 50 facilities spread throughout the United States, and is committed to making improvements in the communities where it operates—which means if your organization is established nearby, you may be eligible for a General Mills Foundation grant.
Though the General Mills Foundation prefers to give most of its charitable contributions in the form of corporate donations or donated food, it does make significant cash contributions in the form of grants.
In the area of public health, General Mills' main focus is on nutrition, especially increasing food security through increasing access to healthy food, partnering with emergent food producers, and increasing the capacities of the nation's food banks. It also has a grant program with very similar goals targeted specifically at Minneapolis.
The foundation’s grants typically run from around $10,000 to $50,000. To learn more about the types of organizations the General Mills Foundation supports, you can take a look at its recent grantees webpage. The General Mills Foundation does not accept unsolicited grant applications or proposals.
- Mary Jane Melendez, Executive Director
- Nicola Dixon, Associate Director