OVERVIEW: The Saucony Run For Good Foundation, the philanthropic arm of the running apparel company, focuses on running fitness programs for under-served K-12 students across the country as a means of health and wellness.
IP TAKE: With grants that max out at $10K, this funder is more focused on local, concentrated efforts that can make a big impact for smaller communities of underserved students who otherwise would not be exposed to running as a tool for health and wellness, particularly combating childhood obesity.
PROFILE: The Saucony Run For Good Foundation is the philanthropic arm of Saucony, the fitness apparel company primarily geared towards runners. Its charitable focus is likewise focused on running—as a tool for underserved K-12 students to achieve health and wellness. As the foundation states:
Children today are constantly faced with unhealthy eating options and sedentary lifestyles. Offering programs to teach them healthy habits has never been more important, but often these programs don't get the funding or support they need. The Saucony Run For Good Foundation aims to change that.
Though the foundation funds only running programs, this “greater good” is important to keep in mind: It’s not just running, it’s running as a means of improved health for youth—and by extension, for the families and communities that must support these youth to thrive.
The Saucony Run For Good Foundation define youth as up through the age of 18. And the foundation is focused on underserved youth, particularly seeking to support initiatives for “populations not traditionally exposed to running programs.” And they’re not just looking to sustain a status quo, but rather seek to support programs that “increase participation in running.” They’ll do so anywhere across the country.
That said, the amounts this foundation is distributing is welcome, but not massively game-changing. With grants that are capped at $10,000 per program, the Saucony Run For Good Foundation is operating at a local, community level, one running track at a time. Recent grantees include Youth Enrichment Services (Boston, MA), the Women and Family Life Center (Guilford, CT), Rod Dixon’s KiDSMARATHON Foundation (Los Angeles, CA); the Boys & Girls Club of Rosebud (Mission, SD), and the Capital District YMCA (Albany, NY).
If the Saucony Run For Good Foundation’s dollar amount and scope suits your program’s needs, there are two deadlines each year: February 1st and August 1st.
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