The Kellogg Company Fund is the charitable arm of the Kellogg Company, and a completely separate entity from the W.K. Kellogg Foundation. Up until now, we’ve heard very little from the fund regarding its disaster relief and response efforts. But as news related to the devastation in Nepal after a 7.8 magnitude earthquake struck the area recently, Kellogg has been one of the few corporate foundations that have recently stepped up to help bring at least a small modicum of relief to people affected by the earthquake
The situation in Nepal is incredibly fluid and complex. We likely won’t learn the totality of the devastation in the region for months, but help is already heading in that direction from governments and corporate funders alike. On the end of corporate funders, we haven’t seen an overwhelming response—but it’s really early yet. One of those early funders is the Kellogg Company Fund, which just gave $200,000 to the United Nation’s World Food Programme (WFP).
The Kellogg Company Fund is all about food and food security. In 2013, it launched its Breakfast for Better Days program, which seeks to fill the food gaps in countries that do not have school-based free or reduced lunch programs. The program has since funded nearly 100 programs in countries around the world. What’s interesting is that Kellogg hasn’t devoted its project funding to developing countries exclusively. Developing countries such as Mexico, Costa Rica, and Peru received funding alongside developed countries including France, Spain, and Sweden.
As part of the Breakfast for Better Days program, Kellogg established a disaster relief food program that provides its shelf-stable products to mainly U.S. communities affected by natural disasters like tornadoes and hurricanes.
Since Kellogg doesn’t traditionally have a huge presence in food-related disaster relief efforts, it makes sense that it turned to the WFP—it’s the largest global humanitarian organization addressing both chronic and emergent hunger needs of vulnerable populations and disaster stricken areas around the world.