Behind Another Big Push for Health & Wellness in Oklahoma

Besides the zip codes and area codes, another number to live by in Oklahoma is 5210. The Oklahoma City Community Foundation has been pushing this number in front of Oklahomans for a couple of years, now, as a reminder to eat healthy and get active. More specifically, it’s a slogan to get Oklahomans to eat five or more fruits and vegetables, have two hours or less of screen time, get at least one hour of physical activity, and drink zero sugary beverages per day.

We’ve touched on the OK 5210 health initiative in the past, but it’s still in full swing and remains a top priority for this funder. In fact, OCCF just announced its most recent batch of wellness initiative grantees, and four Central Oklahoma organizations are seeing a boost in support.

The largest recent grant went to Myriad Gardens Foundation for $30,000 in order to develop a new wellness program for Oklahoma City residents. Rainbow Fleet received $22,000 for child care professional trainings to promote healthy eating and exercise for children, and the Oklahoma City Community College Foundation received $19,900 for a fitness program for city residents. Finally, $5,000 was given to the Regional Food Bank to evaluate a program that provides healthy foods to low-income individuals.

Each of these nonprofits addresses at least one aspect of the 5210 campaign, but most of them incorporate several or all of them. And the push for good nutrition and exercise doesn’t seem to be slowing down. The next deadline to apply for a wellness initiative grant is October 15, and it's a ideal time to get your ideas in front of this community funder and the other donors that work with it.

Although Oklahoma City is the obvious focus here, groups serving all of Oklahoma County are encouraged to get involved. Both kids and adults are targeted with this campaign, but incorporating these goals into the school curriculum is a big part of the strategy. All commitments are for a single year and go to projects, not capital campaigns, clinical equipment, or facility construction. Although this funder will consider paying for administrative costs, those are a low priority.

Of course, the other big OCCF grantmaking program to pay attention to here is its parks and public space initiative. This ties into physical activity for obvious reasons, so if there’s any way to take your fitness program outside to the local parks, you may very well have a leg up on the competition. The next application deadline for the parks initiative is coming up on July 15.