Nusenda Credit Union Foundation

OVERVIEW: This New Mexico-focused funder is active in the financial literacy space, but also gives more broadly to education, healthcare, the arts, environment, and community services.

FUNDING AREAS: Education, Healthcare, the Arts, Environment and Wildlife, Community Services and Support

IP TAKE:  Don’t write off this credit union as a purely financial funder. As long as your nonprofit is working in New Mexico, NCUF is worth knowing because of its broad and encompassing funding areas.

PROFILE: Based in Albuquerque, the Nusenda Credit Union Foundation (NCUF) is a corporate funder focused on New Mexico. The Nusenda Credit Unit has been around since 1936 and has more than 167,000 member-owners today.

This is a corporate funder that aims to make communities stronger in the places that members live and work. Areas of funding interest have been education, health, and social and economic outcomes. The five focuses for grantmaking are education, healthcare, the arts, environment and wildlife, and community services and support.

A big program for this funder utilizes the financial partnership of NCU member-owners by enabling them to contribute to nonprofits with debit card use. Community Rewards, Powering Success, Co-op Capital, Running Start for Careers have been programs supported by this funder.

Financial literacy and capability education are important causes to NCUF. Past support has gone to Common Core State Standards-aligned financial capability curriculum for teachers and students and financial capability workshops for parents. It regularly gives to the University of New Mexico to help students understand and manage their finances.

NCUF has contributed to student retention programs that improve graduation rates and teach students about careers in the financial industry. Other efforts have helped employers save money through better financial management solutions, collateralize loan programs, and accelerate job creation in New Mexico.

This is a funder that values pilot programs and innovation. NCUF has given over $160 million to New Mexico communities since 2006. The foundation also won the U.S. Department of Housing and Urban Development (HUD) Secretary’s Award for Public-Philanthropic Partnerships for its Albuquerque Living Cities Integration Initiative. The initiative is a collaboration between educational institutions, private companies, and county government to spark job creation. The Nusenda Credit United committed at least $3 million to Innovate ABQ, which has also received substantial support from the Living Cities national collaborative and Bloomberg Philanthropies. You can read about current foundation programs here.

The funder’s giving program is separated into community rewards and sponsorship support. For community rewards, organizations must serve the following communities: Albuquerque, Belen, Bernalillo, Los Lunas, Moriarty, Rio Rancho, Santa Fe, Socorro, and Taos. NCUF uses the common application process at Share New Mexico. Sponsorships are also available for local community organizations and businesses that provide services to local communities. However, it doesn’t typically support individual participation in events or fundraisers.

General questions can be sent to the attention of Ashley Jordan, administrative assistant, at or 505-889-2527. Jordan is the best point of contact. You can keep up with the funder through its press room page.


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