Although HIV/AIDS aren’t necessarily giving priorities at Salesforce, that hasn’t stopped it from making big commitments to related efforts. For example, the company recently made a $5 million pledge to the Global Fund to Fight AIDS, Tuberculosis, and Malaria, and announced a new partnership with (RED). The company's latest give to the Global Fund marks a significant increase from the previous $1 million pledge made last year.
The grant supports the Global Fund’s ongoing efforts to bring an end to the global AIDS epidemic. According to Mark Dybul, executive director of the Global Fund, the company's pledge will also support the existing partnership between the Global Fund and (RED) to “serve people affected by the disease, expand opportunity, and help advance social justice.”
As far as Salesforce’s own partnership with (RED) is concerned, the expectation is that company and the foundation are planning to participate jointly with (RED) in major HIV/AIDS related events such as World AIDS Day. The hope is that participating in such events will bring increased awareness and funding toward ending the AIDS epidemic.
When Marc Benioff created Salesforce, he put corporate giving near the top of the company’s priority list through his 1-1-1 philanthropy model. In a nutshell, 1-1-1 leverages 1 percent each of Salesforce’s technology, people, and resources to “improve communities throughout the world.”
Education and STEM are big areas of focus for this company's philanthropy, and the Bay Area is a major locus of giving. But clearly, this funder is capable of thinking beyond these somewhat predictable priorities, casting an eye on larger global problems.
Notably, this big AIDS gift was made directly by Salesforce and didn't flow through the Salesforce Foundation.