Broads Work to Build a Buzz for The Broad

Last month, Eli and Edythe Broad announced the full 2014 season of a successful public talk series associated with their new contemporary art museum, The Broad. The series is called The Un-Private Collection, and it's a high-minded marketing push for the museum. 

The Broads established The Broad Art Foundation in 1984 to create a lending library of contemporary art and keep art in the public domain. Unlike other private art collectors, the Broads try to keep pace with the market and pick up pieces for the sole purpose of public display. Their new museum, The Broad, will serve as the home to over 2,000 works of art owned by the foundation and in the family's personal collection. The Broad will also serve as the headquarters of The Broad Art Foundation's worldwide lending library. Keep in mind that The Broad Art Foundation is just one of four foundations encompassed within The Broad Foundations; the others are focused education, science, and civic pursuits (Read Broad Foundations: Los Angeles Grants). 

The Broad launched The Un-Private Collection in September 2013 to entice new audiences to view the museum's 2,000-work collection by showcasing the stories behind the collection and the artists who created the works. “Over the years, Edythe and I have enjoyed getting to know the artists and speaking with them about their work,” Eli Broad said in a press release. “Those conversations have broadened our world view, and it’s one of the reasons we collect contemporary art. We hope that by showcasing public conversations with these artists, future museum patrons will gain a similar curiosity and a deeper understanding when they see the art at The Broad.”

“Bringing these groundbreaking artists to speak to Los Angeles audiences provides a glimpse of what is to come when The Broad opens in 2015,” said Joanne Heyler, founding director of The Broad. “The Un-Private Collection talk series signals a new phase of that vision, joining our well-established art-lending program and the founding of the museum itself.”

What this is really doing is building up hype for the much-anticipated 2015 opening of the new Broad museum on Grand Avenue in downtown Los Angeles. Last fall, the Broads announced that their new museum would offer free general admission when it opens to ensure that their collection would be seen by a wide variety of audiences.

Here's a little about what you can expect from The Un-Private Collection in the year ahead:

  • Artist Takashi Murakami, talks with bestselling author and Japanese history scholar, Pico Iyer about the influences of Japanese culture in his work (May 29, 2014).

  • Actor/musician/art collector, Eric Fischl, talks with author/musician, Steve Martin, to discuss Fischl's memoir, his CalArts education, and his artistic inspirations (June 23, 2014).

  • Painter, John Currin, talks with J. Paul Getty Trust President/CEO, James Cuno, about the influence of classical painting on his work (September 14, 2014).

  • Artist Kara Walker and Sundance film director Ava DuVernay will discuss their approaches to exposing stereotypes and empowering African-American women through art (October 11, 2014).

The Broad is one of three initiatives of The Broad Art Foundation. The other initiatives are The Eli and Edythe Broad Art Museum at Michigan State University and The Broad Contemporary Art Museum at the Los Angeles Contemporary Art Museum. If you are affiliated with an accredited institution you can submit a loan request to Vicki Gambill, Director of Collections Management, at vgambill@broadartfoundation.org.