Hallmark Corporate Foundation
/OVERVIEW: The Hallmark Corporate Foundation supports children and families, arts and culture and civic institutions in Missouri and beyond.
FUNDING AREAS: Children and families, arts and culture, civic institutions, education, human services
IP TAKE: Although the Hallmark name is known throughout the world, the bulk of grants stay in Missouri and Kansas, especially in the Kansas City metro area. It has an accessible, online application process.
PROFILE: Established in 1983, the Hallmark Corporate Foundation (HCF) is a corporate foundation based in Kansas City, Missouri. Best known for its greeting cards, the Hallmark company has a portfolio of businesses that include Hallmark Greetings, Hallmark Retail, Crown Media, Crayola and Crown Center. The foundation want to help create communities where “all children have the chance to grow up as healthy, productive and caring persons; vibrant arts and cultural experiences enrich the lives of all citizens; there is a strong infrastructure of basic institutions and services, especially for persons in need; and all citizens feel a responsibility to serve their community.” It funds local efforts for children and families, arts and culture, civic institutions, education and human services.
The Hallmark Corporate Foundation makes cash contributions for programs, capital improvements and occasionally operating support as well. It also provides volunteer assistance through the efforts of company employees. Hallmark provides product donations and fundraising event sponsorships to Kansas City-based organizations as part of its charitable efforts as well. However, the foundation does not support sports teams, youth clubs, school classrooms, disease-specific organizations for national research, scholarship funds, travel or conferences. Organizations usually only receive one grant maximum per year.
Grants range between about $200 and $3,000. Learn more about this funder’s local giving by examining its recent tax records. Grantmaking focuses on places where the company has major operating facilities. These communities are Kansas City metropolitan area; Center, Texas; Lawrence, Kansas; Liberty, Missouri and Metamora, Illinois. Past local grantees include Missouri Valley College, Boys & Girls Clubs of Greater Kansas City and the Kansas City Symphony Chorus.
This foundation accepts unsolicited grant applications from nonprofits. The grant application process is conducted online, and the funder reviews applications throughout the year with no deadlines. The foundation typically responds to request within six weeks. Direct general questions to the staff at contributions@hallmark.com or 816-274-5615.
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